Problem statement

The content creator agency based in Milan is seeking a solution to streamline the workflow of its young team members. With a growing demand for personalized content creation, the agency requires an efficient and user-friendly application tailored to its specific needs. Current tools lack customization and fail to provide a seamless experience for tasks such as file conversion, video screenshot extraction, and video creation from images. Therefore, there is a pressing need to develop a bespoke solution that enhances productivity and creativity while reflecting the agency's branding and culture.

What

A personalized app for the Milan-based content creator agency that allows team members to convert files, export screenshots from videos, and create videos from a series of images.

Who

Young members of the Milan-based content creator agency team.

How

Using an intuitive and personalized interface with the agency's name and graphics, the app offers functionalities for file conversion, video screenshot extraction, and video creation with images.

Why

To improve the efficiency and productivity of the team by providing them with personalized and intuitive tools to carry out their daily tasks.

Competitors and Analysis

The best and most downloaded apps on the Play Store are Premiere Rush and InShot. Premiere Rush, from the renowned company Adobe, serves as an excellent example of how major industry players innovate and set benchmarks. On the other hand, InShot stands out as a strong competitor, primarily due to its well-organized freemium plan. InShot continually improves, making photo and video editing as easy as possible, even within a compact interface.

Premiere Rush

Adobe app to quickly edit video for content creators.

Limited functions to videos
Very clear edit line
Intuitive patterns

InShot

Video and images app editor

Well managed the different functionalities
Big, clear and recognizible icons
Easy to use

User personas

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Luca

24 years old, lives in Milan. He is a young videomaker within the content creator agency. He spends most of his day creating and editing videos for the agency's clients. He has a good knowledge of video editing software but is always looking for more efficient tools to improve his workflow. He has a great passion for creativity and wants to be able to produce high-quality content quickly and smoothly.

He needs tools that allow him to efficiently convert files, extract key frames from videos, and compile them into cohesive content without wasting time on cumbersome processes.
Despite the need for speed, Luca is also dedicated to producing high-quality content. He seeks an app that not only accelerates his workflow but also maintains the integrity of his creative vision.
He is open to adopting new digital solutions that enhance his capabilities. He would appreciate an app that integrates seamlessly into his existing workflow

Giulia

27 years old, lives in Milan. She is a graphic designer at the content creator agency. She is primarily responsible for creating graphics and images for client projects. Although she is not an expert in video editing, she sometimes needs to create short promotional videos using images and graphics. She seeks intuitive and easy-to-use tools to quickly complete her tasks without having to learn new complex skills.

As a graphic designer, she often needs to create short videos for client projects, requiring tools that can seamlessly transition from static graphics to dynamic video content without sacrificing ease of use or quality.
While Giulia is proficient in graphic design software, she may not have extensive experience with video editing tools. Therefore, she seeks an app that is intuitive and user-friendly, allowing her to quickly grasp its functionalities