Problem statement

When it comes to devices, people think that once it is broken you can only through it out and buy a new one. Repal wants to give the chance to everyone to at least try to save their broken devices and show how easy can be to just repair it before giving up to them too quickly.

What

Recycle, Repair, Reuse.Reapal wants to reduse the impact of device’s waste to anticipate the European’s environmental laws. With an app that helps you repair the broken device could incentive people to try to make its device better before throughing it away.

Who

Everyone, nowadays owns a device, from the most easy-to-use to the most complex. The target audience is very broad, ranging from 25 to 65 years old. So, we structure the audience based on abilities: simplified guides for beginners and shortcuts for more experienced ones.

How

Technology at the service of the user. Various search modes, voice commands to facilitate the repair process even with hands occupied, and three different types of badges to receive discounts and participate in various outdoor activities. Environment is a common goal, everyone should be involved in making the planet a better place. This statement puts the roots to create also a community where people can help each other.

Why

Every device deserves a second chance. For every repaired device, CO2 is retained in the air. The extraction of materials for the production of new devices is harmful and often supports unhealthy contractual policies. Significant economic savings.

Competitors and Analysis

My team and I searched for different competitors that provides video tutorials or assistance for broken devices in Europe. In summary, Ifixit stands out due to its vast DIY resources and community support, while iDoc+ and Fixo focus on convenient at-home services. TechXS caters specifically to the Australian market with same-day repairs.

iFixit

Global community who helps each other to repair things.

Extensive repair guides and community support
Offers parts and tools for DIY repairs
Has a strong online presence with a large user base
Provides educational resources through its blog and YouTube channel
Focuses more on do-it-yourself (DIY) repairs rather than professional services.

iDoc+ Store

Repairs guide and videos fot smatphones.

Smartphone screen replacement services only
Utilizes proprietary technology for quicker and higher quality screen replacements
Provide at-home service or pickup options.

Fixo

Repairs guide and videos fot smatphones.

Smartphone repairs
Similar to iDoc+, focuses on convenient at-home services.

TechXS

Repairs guide and videos fot smatphones.

Specializes in same-day repairs and provides a warranty on all workmanship
Offers both in-store and mobile repair services.

User personas

My team and I though about three user personas based on their ability to manage technology: the noob, the medium user and the professional.

Leandro

Forty-five years old, construction worker from Rome. A caring father of two children. His biggest motivation is to provide for his family, so he wants to set aside money for his children's education.

In order to save money, Leandro is always on the lookout for low-priced deals.
He prefers to avoid relying on professionals when with the right support he can perform small repairs independently.
Despite his manual dexterity gained from his job, Leandro isn't very inclined towards new technologies and prefers simpler and most effective solutions possible.

Jessica

Twenty-five years old, professional influencer and gamer from Jesolo. Energetic and enterprising, she manages a Twitch channel with over 18K followers. Passionate about gaming, technology, and motorcycles.

With the aim of continually growing her community, Jessica needs to stay updated with technology and create engaging content.
To acquire professional tools for her needs, Jessica looks for reliable e-commerce platforms that offer punctual deliveries.
She wants to share every aspect of her life with her digital audience.

Key functionalities

Navigation

Detailed and user-friendly navigation with essential information and precision, allowing users to skip between steps.

Direct search

Category search

Guided search

Environmental awerness

The product’s card will include a section identifying carbon dioxide savings, and at the end of each guide, there is a reminder about proper disposal methods.

Spear CO2 info

Green warrior badge

Info banners

Active community

Encouraging an active community by enabling comments within individual steps and facilitating live discussions among users.

Shared guides

Community blog

Guide's feedback

Gamification

A little game to keep up with tech and environmental news. Earning points to help the environment through reaching maximum badge scores, which can result in winning visits to national parks or planting trees alongside non-profit volunteers.