Coda Magica
A pivoted away from a legal and branding trap (a generic Harry Potter reference) into a unique, ownable IP.
Brand Designer
A pivoted away from a legal and branding trap (a generic Harry Potter reference) into a unique, ownable IP.
Brand Designer
Coda Magica is a premium canine service ecosystem based in Cesena, Italy. Originally conceived as "Dogwarts," the project required a strategic pivot to avoid market saturation and trademark issues. I transformed the concept into Coda Magica, a sophisticated "Wizarding World" for dogs, offering everything from luxury boarding (Dogwarts) to specialized events and beauty care.
The challenge was to appeal to a high end local demographic affluent pet owners who view their dogs as family and value exclusivity. Moving away from a generic parody to a bespoke magical universe and crafting a visual language that feels "boutique" and magical yet professional enough to trust with high value pet care.
At the heart of the identity is Lumix, a mascot based on the legendary Norwegian Lundehund. Known as the "Viking dog," this breed is famous for its unique physical traits (like extra toes). A distinctive visual hook, Lumix peeking through a magical portal. This serves as the brand’s "entry point," inviting clients to leave the ordinary world and enter the magical realm of Coda Magica. Once inside, there will be a guiding light with which Lumix play with.
Since the initial launch focused on local high society networking and physical touchpoints, I developed a comprehensive suite of printed assets:
Phase 1 (Brand Strategy & Physical Identity) is now successfully complete. The brand has been established with a strong local presence and a recognizable visual DNA. Coda Magica is currently "Market Ready," with the brand guidelines and assets fully prepared for Phase 2: Digital Expansion, including a web platform and social media storytelling.
What can I actually do as a Designer?
UX/UI Designer based in Spain with a solid background in direct client management and operational problem solving, gained over 5 years of experience. Fearless and reliable, I listen to stories and translate them into memorable experiences. A believer in the power of smiling.
lentisofia12@gmail.com