An Ambitious Project to Create a Digital Space for Athletes and Their Coaches. The services for athletes include a detailed nutritional and fitness program based on algorithms that provide a specific plan for each user. Meanwhile, coaches have a dashboard to manage their athletes, follow them step by step along their journey, and make any adjustments to ensure perfect cohesion between algorithmic values and human knowledge.

The goal was to ensure a comprehensive and autonomous level of well-being and fitness, from training to diet. Athletes are mostly experienced and have been following their path for some time, while coaches monitor the athlete's progress in both training and dietary aspects.

The design is aimed at attracting men aged 35 to 65 who want to improve their body image and feel comfortable with themselves, their partners, and friends. To effectively communicate with this demanding and sometimes delicate audience, a dark theme was chosen, along with a tough and dynamic font.

Every day, the athlete can choose to eat one of the recipes recommended by the coach. If none of these suits them, they can freely compose their meal, save it, and set it as a specific dish for certain days of the week, for example, on training days. The editor works with data provided by the algorithm to maintain the correct balance.

Various user personas were analyzed, and conceptual maps were created to address the specific needs of users and optimize the daily usability of the app.