Gio Russo Production is a young Milanese entity specialized in creating content for social media. The team often finds itself working with video editing software that doesn't always meet all their needs, and the diversity of interfaces makes communication complex among team members.

The main goal was to develop a strongly branded video editing app enriched with specific features. The main challenge was to ensure exceptionally intuitive usability, allowing users to use the application daily with ease and without ever losing interest, regardless of the number of daily uses.

The design reflects the strong visual identity of the company. Graphic elements follow the imperfection of the hand, both in the lines and in the icons of the main screen, creating a playful and witty environment from the first use.

To keep morale high and further entertain users, waiting screens with copy in a calm and informal tone were created. These not only make waiting more enjoyable but also add a touch of humor and engagement to the user experience.

The entire strategy is based on a very young and extremely dynamic target, ensuring that the app not only meets technical needs but integrates seamlessly with the lifestyle and expectations of the target audience.